Welcome to Bead Landing® – your one-stop shop for all things beads, charms, glass beads, and rhinestones!
Our Story

Bead Landing® was founded in 2010 by a husband and wife team who shared a passion for arts, crafts, and jewelry making. As avid beaders and jewelry makers themselves, they recognized the need for a company that could provide high-quality beads, findings, and jewelry making supplies directly to consumers.
After months of planning, they launched Bead Landing® as an online retail bead store. We started out small – working out of their home and garage fulfilling orders and sourcing products. We spent countless hours searching for the best beads and jewelry making components available from suppliers across the globe.
As word spread about Bead Landing® and our commitment to providing an unparalleled customer experience, the company grew rapidly. In just a few short years we had outgrown our garage headquarters and expanded into a commercial facility to accommodate increasing demand. We also expanded our team, hiring experienced jewelers, designers, and customer service specialists.
Today, Bead Landing® offers over 5,000 bead styles as well as a comprehensive selection of findings, jewelry tools, storage solutions, stringing materials, and more. We’ve become a leading supplier of jewelry making components to thousands of satisfied customers including individual jewelry makers, bead shops, designers, and crafters.
Our Values
Despite massive growth over the past decade, Bead Landing® remains focused on our core values:
- Customer Commitment: Providing an exceptional customer experience is our top priority. We offer fast shipping, easy returns, and friendly customer service.
- Quality: All products are thoroughly vetted to ensure they meet our strict quality standards before being offered to customers.
- Selection: We scour the world to find unique beads and components so our customers have endless creative options.
- Value: Our wholesale relationships allow us to acquire beads and supplies at great prices that we pass along to our customers.
Our Beads
The beating heart of Bead Landing® is our vast selection of beautiful beads. We pride ourselves on offering one of the largest bead assortments available anywhere.
Seed Beads
The foundation of most jewelry designs begins with seed beads which are small, uniformly shaped beads available in a stunning spectrum of colors and finishes. We carry all the essential seed bead varieties:
- Delica beads: Perfectly cylindrical Japanese seed beads known for uniform size and high quality.
- Rocailles: Also called rocaille or roca beads, these are bumpy opaque seed beads that add beautiful texture.
- Charlottes: Cylindrical beads similar to delicas but with a distinctive faceted cut for extra sparkle.
- Pony Beads: The largest of the seed bead family, these measure 3mm or larger.
And the selection doesn’t end there. We also offer peyote beads, bugle beads, hex cut beads, drop beads, crow beads, and more!
Glass Beads
Beyond seed beads, we offer thousands of styles of beautiful individually handcrafted glass beads from all corners of the world. Czech glass beads are one of our specialties. We import directly from bead artisans in the Czech Republic to provide the largest selection available including:
- Fire polished beads – Round, transparent beads in every color that are faceted for brilliance.
- Fancy beads: Intricate glass beads displaying complex patterns, stripes, flowers, and more.
- Animal beads: Intricately shaped beads in themes like ocean, forest, and safari animals.
- Focal beads: Large statement beads like huge flower focal beads.
- Lampwork glass beads: One-of-a-kind colorful beads each individually handmade by skilled glass artists.
- Dichroic beads: Glass beads displaying an iridescent rainbow finish.
Gemstone Beads
For natural beauty, we offer a complete selection of genuine gemstone beads including:
- Agate beads: Gorgeous, nuanced layers of color. Available in botswona agate, moss agate, blue lace agate, and more.
- Quartz beads: Crystal clear or stunningly colorful varieties like amethyst, citrine, and smoky quartz.
- Turquoise beads: Vivid robin’s egg blue beads hand cut from genuine turquoise gemstones.
- Jasper beads: Polished beads showing exotic natural patterns in shades of red, green, yellow, and more.
- Lapis lazuli beads: Deep blue with bright golden pyrite flecks.
- Malachite beads: Distinctive green with black banding.
- Tiger eye beads: Luxurious golden brown chatoyance.
And many more natural stone treasures!
Pearl Beads
Lustrous genuine pearls make timeless additions to jewelry designs. We offer:
- Full strands of freshwater pearls in white and pastels.
- Exotic Tahitian black pearls showing lush peacock hues.
- Large rice pearls and coin pearls perfect for focal pieces.
- Iridescent shell pearls in shapes like cubes, tubes, and discs.
- Classic Swarovski pearl beads for elegance on a budget.
Metal Beads
The distinctive sheen of metal beads adds bold accents. Options include:
- Gold filled beads: Vermeil beads with a core of brass plated in 14k gold.
- Sterling silver beads: 92.5% pure silver beads including round, twisted, and hammered textures.
- Copper beads: Warm reddish metal beads, many with gorgeous patinas.
- Pewter beads: Tin alloy metal beads with a soft silver glow.
Our Findings and Jewelry Supplies

To transform beautiful beads into finished jewelry, a full assortment of findings and jewelry making supplies is essential.
Findings
Findings are the functional components used to create jewelry like earrings, necklaces, and bracelets.
Our selection includes:
- Clasps: Spring ring clasps, lobster clasps, magnetic clasps, multi-strand clasps, and more!
- Headpins and eyepins: Essential for attaching charms, focal beads, and dangles.
- Jump rings: Available in a variety sizes and metals to link components.
- Ear wires: For creating earrings including French hooks, lever backs, Kidney wires, and hoops.
- Bead caps and cones: Add decorative accents to bead ends.
- Spacers: Decorative beads used to separate focal beads and add interest.
- Crimp beads and tubes: For securing beading wire.
- Beading wire: Argently colored wire for stringing beads. Available in nylon coated, memory wire, and more.
And many more essential findings for realizing your jewelry visions!
Jewelry Tools
We offer a complete range of jewelry pliers, cutters, and specialty tools for all your jewelry making needs:
- Round nose pliers: Shape wire into loops and spirals.
- Chain nose pliers: Close jump rings, grasp small components, and more.
- Flat nose pliers: Straighten wire and grasp findings.
- Flush cutters: Clean wire cutting action.
- Crimping pliers: Securely crimp bead tips and crimp tubes.
- Bead reamers: Smoothen rough bead holes for easy stringing.
- Kumihimo disks: For intricate braided beadwork.
- Pendants bail: Attach pendants and charms to necklaces.
Stringing Materials
Choose the perfect stringing material based on your design needs:
- Beading Thread: Nylon thread and waxed linen for basic stringing.
- Beading Cable: Stainless steel for chunky bead designs.
- Tiger Tail: Flexible but sturdy fiber for bracelets.
- Stretch Magic: Cords with give for slip on bracelets.
- Illusion Cord: Nylon cording that seems to disappear in finished jewelry.
Jewelry Storage
Keep beads tidy and organized with our storage solutions:
- Bead mats: Keep workspaces neat during design.
- Bead boxes: Plastic compartments for sorting by color and style.
- Bead vials: Small plastic containers perfect for seed beads.
- Bead boards: Lay out planned designs with pegboards.
Shopping at Bead Landing®
We make jewelry making easy and enjoyable with our website packed with inspiration and resources.
Huge Selection
Shop from over 5,000 beads styles as well as all the findings, tools, and supplies needed to complete your designs. We offer everything the jewelry maker needs in one place!
New Arrivals
We’re constantly expanding our selection, traveling the world for unique additions. Visit our New Arrivals section to discover our latest beads, pendants, supplies, and more.
Specialty Shops
Looking for something specific? Browse our specialty shops for themed beads and charms:
- Charm Shop: Charms for bracelets in fun themes from cats to guitars.
- TierraCast: Our nature-inspired brand with leaf, wood, and bone beads.
- DecoArtista: Striking molded glass flower, animal, and art beads.
- Bead Gallery: One-of-a-kind lampwork focal beads.
- Semi-Precious Beads: Our hand selected gemstone collection.
Sales and Promotions
We love rewarding our loyal customers! Check the Sale section for special deals and clearance items. Sign up for emails to receive exclusive coupons and flash sales.
Swarovski Crystals
We carry the largest selection of Swarovski elements available including bicones, pendants, and cabochons in all the brilliant colors.
Customer Service
We aim to provide world-class customer service and are available 6 days a week to provide support:
- Phone support: Call toll-free and speak with our friendly team.
- Email: Reach out any time with questions and requests. Responses within 24 hours.
- Return policy: Items can be returned for any reason within 60 days.
- Reviews: See what thousands of happy customers have to say. Read verified reviews on our website.
- Rewards: Earn points with purchases to redeem for discounts.
Our commitment to exceeding customer expectations has earned us an A+ Better Business Bureau rating.
Join the Bead Landing® Community

With inspiring jewelry designs, tips and techniques, there has never been a better time to join the Bead Landing® community!
Blog
Our blog is loaded with hundreds of step-by-step tutorials, project inspirations, and beading techniques to inform and inspire jewelry makers of all levels. Learn to make earrings, necklaces, bracelets, home décor, and more!
Bead Shop Directory
Looking for beads, findings, and jewelry supplies near you? Search our bead shop directory to connect with local retailers across the country.
Social Media
Follow along on social media for a daily dose of inspiration from our talented designers:
- YouTube
Share your own designs and join in the conversation. We love highlighting our customers’ amazing work!
About Us
Bead Landing® is based in Phoenix, Arizona and is woman-owned and family-operated. Our team includes experienced jewelers, designers, photographers, customer experience experts, and business professionals who share a passion for beads.
We launched with a vision of making beads, jewelry components, and supplies accessible for creative people everywhere. Today we serve over 100,000 happy customers worldwide and are grateful for the opportunity to be a part of your jewelry making journey!